Jiaru Lin is currently the Head of Design at Amaffi in New York. She has worked with brands such as Tom Ford, Gucci, Balmain, Louis Vuitton, Coach, ZARA, Comme des Garçons, and Maison Margiela. Her design excellence has been recognized globally, earning prestigious awards for example the iF International Design Award from Germany. Jiaru has also served as a juror for 17 international design competitions, including the ADC Art Directors Club Awards Jury from the U.S.A, A’ Design Awards Jury from Italy, and the Indigo Design Awards Jury from Netherlands. She holds an M.S. degree in Communications/Packaging Design from Pratt Institute in New York.

Her diverse portfolio spans art direction, branding, product design, packaging design, graphic design, digital design, social media content, photoshoots, visual merchandising, event design, game design, art curating, and teaching. Certified in the AI Products and Services Design program from MIT, Jiaru is passionate about innovation, sustainability, artificial intelligence, crypto, science, and volunteering. Her love for travel and culinary exploration fuels her creativity and inspires her work. Jiaru’s boundless curiosity and passion for life are integral to her creative approach.

/EXPERIENCE

1. Amaffi, Head of Design, Dec 2024 - present, New York, USA
    Lead design categories across fragrance, leather goods, and footwear.
    Collaborate with cross-functional teams in locations in New York, Geneva, London, and Singapore.

2. Balmain Beauty, Freelance Visual Merchandising and Event Design, Aug 2022- Nov 2024, New York, USA
    Presented design concepts to a new Estée Lauder sister brand. Assisted Balmain Beauty team in recruiting full-time talent and handed over design files.
    Design 3D renderings for Visual Merchandising of fragrance and cosmetics lines. Launched the first beauty line at the Paris store in September 2024.
    Launched the first pop-up in November 2024 at Galeries Lafayette, Paris.

3. KMC Corp., Senior Art Director, Sep 2023 - 2024, New York, USA
    Lead the creative department in rebranding, packaging design, visual merchandising, and event design, while providing support for digital design.

4-1. Tom Ford Beauty, 3D Senior Global Packaging Designer, Jan 2020 - Nov 2022, New York, USA
4-2. Tom Ford Beauty, 3D Global Packaging Designer, Feb 2017 - Dec 2019, New York, USA
      Global Primary Packaging and Secondary Packaging designs for cosmetics, skincare, fragrance, gifting, public relations, accessories, and limited edition designs. Regional designs with APAC, EMEA, North America, LATAM, and Travel Retail team. Work with cross functional teams including global Marketing, Supply Chain, Public Relations, Education, Procurement, and outside agencies.
      Managed 95% of final artfiles for production, collaborating with engineering teams to execute final designs. Materials included glass, metal, plastic, paper, ceramic, leather, and sustainable materials.

5. InterParfums, Art Director/Senior Packaging Designer, Oct 2016 - Dec 2016, New York, USA
        brands: Abercrombie&Fitch, Anna Sui, Bebe, Cynthia Rowley, Fcuk, and Oscar de la Renta.

6. Baron&Baron, Designer, Jul 2014 - Mar and 2015 Mar 2016 - Sep 2016, New York, USA
        brands: Coach, Comme Des Garçons, David Yurman, Diana Vreeland, Gucci, Louis Vuitton, Maison Dauphin, Maison Margiela, Nails Inc., Nars, Pat Mcgrath, Puma, Revlon, Stuart Weitzman, Zara.

7. Wook + Flavio Gallery, Director/Curator, Mar 2015 - Mar 2016, New York, USA
        Between New York and Milan, including sales and valuations. The gallery houses the largest collection of Futurist works in the world. Deal with art from Lucio Fontana and Dadamaino, to Picasso and Monet.

8. Oogie Haus, Director of Curating and Instructor, Mar 2015 - Mar 2016, New York, USA
        Branding and website design. Guide college and graduate students in variety of media(drawing, painting, sculpture, mixed media), and art portfolio direction to art collage and art awards. Students under guidance accepted in Carnegie Mellon, Cooper Union, Harvard University, Pratt Institute, Parsons School of Design, School of Visual Arts in the USA, as well as Central St. Martins in the UK, 2015.

9. Pratt Institute, Teacher Assistant, Master's Degree Packaging for Graphic I, Spring Semester 2014, New York, USA

/ EDUCATION

M.S. Packaging/Communications Design, Pratt Institute, 2014, New York, USA
*GPA 3.7. Graduated one semester early.

B.F.A. Communications Design, Fu Jen University, 2010, Taipei, Taiwan
*GPA 3.9. Graduated with Phi Tau Phi scholastic honor, which is bestowed to only one student in each department.

/CERTIFICATION

Designing and Building AI Products and Services, Massachusetts Institute of Technology, 2023, Cambridge
Advanced Perfumery, Cniquième Sens, 2016, Paris/New York

/SKILLS

Illustrator, Photoshop, Indesign, 3D Rhino, Keyshot.
Art Direction, Branding, Campaign Photoshoot, Social Media, Packaging design, Graphic design, Digital design, Figma App Design, Jewelry design, Pop-up paper engineering, and playing the piano.

/MEMBERSHIP

ADC Art Directors Club, New York, USA
ADC Type Directors Club, New York, USA
AIGA American Institute of Graphic Arts, New York, USA
Graphis, New York, USA
Paperboard Packaging Alliance Scholarship, Washington, D.C., USA
Phi Tau Phi Scholastic Honor Society, Taipei, Taiwan

/VOLUNTEER

NY Common Pantry
NYC Love Kitchen
New York Cares
NY Queens Community HouseGoodera
God's Love We Deliver
Best Buddies International
United Nations X Tom Ford Beauty Mentor&Mentee
Estée Lauder Breast Cancer Sale-A-Bration

/LANGUAGE

English, Mandarin, Japanese, Italian, Arabic, and French

/TRAVEL

Belgium, Canada, Egypt, France, Germany, Greece, Israel, Palestine, Italy, Japan, Jordan, Lebanon, Saudi Arabia, Singapore, Switzerland, Syria, Taiwan, Turkey, United Arab Emirates, United Kingdom, and United States of America.